My Dual Career AR

Top athletes usually pursue a dual career in order to combine competitive sport and education or a professional career. Swiss Olympic writes: «Choosing the right training centre and planning your career at an early stage are important in order to create the best possible prospects for the time after your top-class sporting career.»

In order to inform and inspire young athletes about the possibilities of a dual career, we have developed a stand that makes content accessible using augmented reality.

The stand consists of a giant hidden object picture that depicts various stages of a dual career. Using a QR code, visitors can start a web-based experience where they first call an athlete virtually. The selected top athlete then tells them something about their dual career based on three important stages in their career. The corresponding stations must be found on the hidden object picture and are then highlighted using augmented reality. At the end, there is the option of receiving a personalised email on selected topics.