AR Employer Branding

In its new employer branding campaign, SBB presents the job as a train driver as “the best job perspective in the world”. This is because the job not only offers a breathtaking view of Switzerland’s most beautiful railroad lines, but also other promising prospects compared to regular 9-to-5 jobs.
 
To spread this message throughout Switzerland, an entire locomotive was redesigned – including a QR code that leads to a browser-based augmented reality experience: Using your smartphone, you can take a 360° look around the driver’s cab of a locomotive and take a virtual s